Characters In Illustrator

I originally created these characters for use in our clothing store concept, but after a concept manager shift they were dropped from the sign lineup and went dormant. This was up until the teen store concept asked for me to revamp their store styles and picked them back up. They had me make a few of the girls a little older to fit a more high school scene, and I created some different outfits and poses for future use. Showing here is some of what was actually utilized for the two separate projects.