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Social media has been an important marketing resource since Myspace took off in 2005. In the early days simply being active and visible was a valuable way to reach new customers.

Today every business is active on social media and competition is fierce. To be successful, you need to stay on top of the latest trends, techniques, and search keywords.

Over 30% of millennials say they engage with a brand on social media at least once a week. Brands must invest in their social marketing to capture and engage this growing segment to avoid losing real customers and hurting the bottom line.

What does that mean for business owners? It means finding a way to express what makes your brand unique in order to rise above the noise. It means connecting with the issues that drive your market.

Over my career, I have developed and managed many social media marketing channels. I have experience in multiple industries and strive to find the trends that resonate with customers and deliver social media success.